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Kenneth Cole Tweet Not An Accident, But a Campaign
I (and many others) wrote about Kenneth Cole’s poorly-timed tweet yesterday, using the civil unrest in Egypt as an edgy way to pimp his new spring collection. Kenneth, who was personally responsible...
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Toyota Buying Mom Bloggers?
As if Toyota hasn’t already had enough bad press in the past year or so, there’s a storm brewing focused on a scheme that pretty much amounts to buying reviews from mommy bloggers. Crazy? You betcha....
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Guy Who Lost Job Over Chrysler Tweet Speaks Up
Last week, an employee of New Media Strategies, the firm who handled the Chrysler social media account, accidentally tweeted from the Chrysler account during his morning commute and dropped the F-bomb....
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Mom Bloggers and Brands: What They Want, What You Need
We are often asked for advice about how brands can more effectively work with mom bloggers. We’ve researched women bloggers and their likes, dislikes, wants and needs. And we regularly give...
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Measuring Influence? Learn How to Reach the Influencers
Measuring influence is a growing trend and a multimillion dollar business. There lots of players in the market already and, in one way or the other, the tools available allow you to know who the...
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Coca-Cola’s New Orleans Graffiti Mess: The Rest of the Story
You’ve probably already read about Coca-Cola hiring an agency–or not–to stencil on sidewalks in the historic district in New Orleans during the recent Final Four tournament. And you might have heard...
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Facebook’s Post-IPO Mobility Lag and 5 PR Tips
It was an investor’s dream; the Facebook IPO — one of the largest U.S. IPOs in history. Then the bubble burst, like the next day, due to tech glitches, tactical missteps and too many Facebook shares...
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Report: What CEOs Think of Social Media
When you talk about corporate social media strategy, the general consensus is that corporations typically tend to be behind the curve when it comes to social media adoption and digital marketing. And,...
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Agency Outreach Gone Wrong: And How to Avoid It
Work as part of a PR or ad agency team doing outreach to bloggers or influencers on behalf of your client? If so, there are some easy steps to follow to make sure your outreach yields good results. And...
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How Press Releases Have A Negative Impact on SEO
If you’ve written and distributed an online press release, you’ve probably taken some additional steps to optimize your content for higher SEO visibility, much like you would with any other form of...
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